Triggered by the digital transformation and new regulations, the medical technology industry is facing an industrial (r)evolution, and right at the centre of this development is a steadily growing interest in data. The effects are as diverse as they are exciting! Medical devices are being digitally expanded, existing business models are being adapted and new business areas have opened up. The entire industry is heading towards to a dynamic future. Against this background, many medical technology manufacturers are asking themselves how they can continue to be successful in this rapidly changing environment in the future. Our answer to this question is: With the digital connection of medical devices and the valorisation of device data. For the successful realisation of such an innovation project in a dynamic market environment, it is a great advantage to know and integrate tomorrow’s market conditions today. It increases the fitting accuracy of the product to future market requirements, thus increasing the chances of a successful market launch. An equally long-term and agile product development roadmap ensures the long-term success of your devices. Three questions need to be answered in order for this to succeed: